Anti-Pop Consortium – Apparently

Anti-Pop Consortium – Apparently (Big Dada)


This free download from Anti-Pop Consortium’s forthcoming album (PM has a copy, watermarked and personalised…) assembles their tenets perfectly. Apparently is wormy and by no means immediate, even though it’s got a monstrous hook. Only brains as warped as those in APC could make such a feature of their relaxed intelligence, and they collectively trip over themselves in their rush to recline, all in an agreeably brief timescale of two and a half minutes.

That they’ve elected not to polarise their famed clinical deliveries with emotive subject matters makes the whole song deliciously ‘other’. The undulating free-forms of lyrics preoccupied with Blackberries and HD are simultaneously machined and enveloping, a quiet and malevolent mix that provides tremendous accentuation to the Kraftwerk-esque robotics of the hook… all you need to do is repeat “APPARENTLY” like one of Johnny 5’s compadres from Short Circuit and you’ve got it down. The album, Fluorescent Black, looks to be totally ingenious.

This is, according to the press release, going to be TOTES FREE for download from Amazon and the Ninja Tune site. I’ve just looked on Amazon, and yep. BANG.


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